Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

How To Publish A Magazine Or Newsletter

There are plenty of people who dream of sharing their thoughts and words with others and now it is more possible than ever to accomplish this. You can create your own magazine or newsletter and share it with everyone you know. There are a few important things you should know when creating your own piece of literature, but once you have the basics down, you are free to be as creative or informative as you choose. The better your newsletter or magazine, the more people you will have interested in reading your work. If publishing a newsletter or magazine is something you have always dreamed of doing, there are a few things to get in order so you can be successful. Start by having plenty of printer ink refill or toner cartridges on hand if you will be printing your magazine or newsletter. Some choose to distribute via email, but others prefer the old-fashioned way of reading, so consider the pros and cons of both options.  Before you begin sending out your hard work to everyone, you need to create a distribution list. You may want to give people the option of viewing or receiving your newsletter or magazine. You can publicize the work before printing or you can distribute some copies and offer people a chance to be added to your distribution list. This is assuming you are sending out your work for free. If you want to sell your work, you will need to sell subscriptions. This is a challenge, but it can be done. The important thing, whether you are sharing your work for free or selling it, is to have a distribution list so you begin putting your magazine or newsletter out with some direction and organization.

Magazine Deals

Magazines are great sources of gaining knowledge and having fun. A number of magazines are easily available in the market. Other publishing companies are coming up with new magazines. Some use these for fun whereas others use them for different research works. Generally, there are four major types of magazines are found these days. These are the popular magazines, Scholarly journals, business magazines, entertainment magazine. These magazines are of general interest. Basically, these may cover many topics which might interest general readers. The individuals can read these easily which give general information to them. One can find articles, stores and jokes in these journals which are written by the members. The second type of journals is scholarly magazines which focus on giving in-depth information on different subjects. The contents are in the form of relatively more serious style. Graphical representation of any events is given in such magazines. The teachers find these magazines more useful since they can take a great deal of help from them. Students in the schools and universities can also refer to his assignments and projects.

What To Consider When Starting a Magazine

Starting a magazine, in theory, sounds easy enough– just have a good idea and an audience who will read your material, and voila you can be a magazine publisher. Additionally, online commercial printing companies make it easy and more affordable to print magazines, so the time and money investment required is far less today than it was 10 or 20 years ago when having to deal with major printing firms or publishing houses.  With it being relatively easy and affordable to start a magazine it is no wonder that in 2007, over 350 national magazines were launched in the United States, and when you consider the “specials” or one-time that number grows to nearly 700. While there is low friction in starting a magazine, according to Dr. Samir Husni, a journalism professor at the University of Mississippi, and one of the nation's leading magazine experts, “60% of new magazines fail in the first year, 80% by year four and 90% by year ten.” These statistics are from 2001, so one can’t help but think that with the growth of the Internet over the past 10 years, those numbers might actually be a little higher.

The two primary reasons that most magazines don’t survive past their first year is due to lack of original content, and the logistics of delivery. These both lead to a lack of subscribers and readership.  While the percentage of long-term success for magazines is small, there are a few crucial elements to consider, before sending the first edition to press, which will help ensure you are in that small group that experiences success.  First, consider your audience. A primary mistake that many individuals or companies make when wanting to launch a magazine is that the topic of the magazine is something that interests them or a very small group of people. If the magazine has difficulty in finding readership, then chances are it will have difficulty in finding sponsors and advertisers, which is the main source of revenue for any magazine. Of course there are exceptions to every rule, so if the topic of your magazine reaches a niche group that is highly sought after by advertisers, then your magazine might have a good chance of survival.