You have decided to start up a magazine, but how do you get started, find subscribers and more importantly obtain paying advertisers so that you stay profitable? Getting started 1) Decide what the subject of your magazine will be - make it as popular as possible, but also choose a niche. This way you pique interest and combat competition. 2) Find out where your target market is going to be. For example if you want a community magazine - try and tailor it to a market such as parents of school children etc. 3) Make sure you have enough information for several editions. 4) Set up your printing and delivery activities. Getting subscribers and generating leads for your magazine 1) Use your web site to obtain sign ups, preferably using a sign-up box. 2) Offer an incentive to sign up and assurance of use of their email address for legitimate reasons. 3) If you want to concentrate on off line customers, then send out a sample magazine to all of your target area, use a coupon with an incentive to sign on to receive your magazine.